Marketing
Unit 1: Photobook Sales & Sales Fundamentals
This week builds direct communication confidence and provides immediate cash earnings through face-to-face selling of the physical Haarlem Photobook.
Key Learning Objectives
- Understand basic face-to-face sales techniques and active listening.
- Learn the "Local Pride Pitch" for regional products.
- Calculate product margins: Wholesale cost vs. retail price and profit.
Practical Field Assignment
Visit local coffee shops, tourist spots, and B&Bs in Haarlem, Joubertina, and Uniondale to sell copies of the physical Haarlem Photobook.
Unit Target: Sell 5–10 Photobooks to earn immediate commissions and build field experience.