Marketing
Unit 2: Understanding Digital Hubs & Directories
Explore the structure of the www.haarlem.family community website hub and learn how digital business directories support local economies.
Key Learning Objectives
- Analyze how online directory hubs generate web traffic and direct leads for small businesses.
- Identify gap areas in local small business marketing across the Langkloof region.
- Draft simple service value propositions tailored to local farm stalls, spaza shops, mechanics, and B&Bs.
Practical Field Assignment
Map and audit 5 local Langkloof businesses that currently lack an active online presence, missing Google Map locations, or rely solely on unmanaged social media pages.
Weekly Target: Complete 5 business digital audits in the Langkloof region and draft pitch lists for each target owner.